Christy Dawn
What is Christy Dawn? A small ran, sustainable, and regenerative company that prioritizes creating timeless fashion pieces while also giving back to the earth. CD is committed to environmental responsibly using farm-to-closet initiatives by working directly with farmers and artisans. A group of students and I created a pitch deck with a creative campaign of embracing woman to feel confident in the clothing that they wear and the way that they express themselves through CD’s line.
Role: Led research interviews on consumer perceptions to identify key insights about brand positioning and purchasing behavior
Outcome: Pitched and presented the campaign to the CEO of Christy Dawn
Credits: Nicole Nemerofsky, Nikki Pappas, Rachel Clark, and Iza Icaza